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Strava
You would start in a niche.
Arvid Kahl • Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business
Peloton Marketing Strategy: Uncovering Key Lessons For Rapid Growth - NoGood™: Growth Marketing Agency
Stephanie Farrellnogood.io
The key to the Normandy advantage, what allows the fledgling enterprise to win over pragmatist customers in advance of broader market acceptance, is focusing an overabundance of support into a confined market niche. By simplifying the initial challenge, the enterprise can efficiently develop a solid base of references, collateral, and internal proc
... See moreGeoffrey A. Moore • Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
Well, first you start with the community. You find an underserved niche that you feel you understand them and speak to them in a way that resonates.
Greg Isenberg • Creating products that stick (and how to do it)
The new playbook for creating social products is essentially the following:Have a vision for creating the network but do not start executing on network creationEnable a single-user tool that creates content that is core to social interactionsShare this content on external networks (social networks, email, blogosphere)Capture interactions around the... See more