Martin Weigel

In a way, visual storytelling is just a tributary feeding into a deeper, swifter river of business activities that use narrative as a catalyst—selling, persuading, leading.

A strategy is not just a plan because, although the word “strategy” is by definition a noun (an artifact such as a document or presentation), in practice most people also use the word to refer to the process by which the strategy is created. In other words, people overload the meaning of the word “strategy” because they don’t distinguish the act of

Strategy makes people feel. It makes you feel. It makes your colleagues feel. It makes your clients feel.

A good strategy does more than urge us forward toward a goal or vision. A good strategy honestly acknowledges the challenges being faced and provides an approach to overcoming them.

Your strategy is the long-lasting way you’re investing in reaching that goal. Your strategy sits above the tactics. A strategy might be to earn trust and attention. A strategy might be to be seen as the best and maybe only alternative. A strategy might be to have alliances and partnerships that enable you and your message to reach exactly the right