When you create your 2x2, keep trying until you find differentiators that put you all alone in that top right quadrant and push the competition into the other three quadrants (which form an L shape that I like to think of as Loserville).
When you create your 2x2, keep trying until you find differentiators that put you all alone in that top right quadrant and push the competition into the other three quadrants (which form an L shape that I like to think of as Loserville).