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Strategy Is Your Words: A Strategist's Fight For Meaning
Culture beats strategy—so much that culture is strategy.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
Chapter 1: How Storytelling Can Help Achieve Your Strategic Objectives
Cathy Goodwin • Grow Your Business One Story At A Time: How Strategic Storytelling Helps You Stand Out And Succeed In A Crowded Marketplace
The new mantra: Stories support strategy.