‘Strategy is the very human act of imagination’
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‘Strategy is the very human act of imagination’
That’s why my ultimate goal here is not to “teach strategy,” but to equip and inspire you to be a strategist, a leader whose time at the helm could have a profound effect on the fortunes of your organization.
Cynthia Montgomery • The Strategist
came to see that we cannot afford to think of strategy as something fixed, a problem that is solved and settled. Strategy—the system of value creation that underlies a company’s competitive position and uniqueness—has to be embraced as something open, not something closed. It is a system that evolves, moves, and changes.
Cynthia Montgomery • The Strategist
Strategy is brain-work – more often than not it’s abstract and invisible, and challenging to articulate. This is the research, analysis, and debate that goes into making decisions, and the data that comes from observations, interviews, user studies, post-its, brainstorms, and mind maps.
Mehmet Aydın Baytaş • Strategy and Tactics in Design
this is how all effective strategies must emerge. They cannot be “imposed” on the business. They must instead be drawn out of it, by taking its strongest and most unique tendencies, and nurturing them.
Alex M H Smith • No Bullsh*t Strategy
The role of planning/strategy is point imagination and resources (time, people etc) in the right tasks that matter (so that they can have maximum effect). Identifying and articulating the task with imagination and rigour is at the heart of a planner’s role. It’s the art of choice and point of greatest leverage.
— W+K's Martin Weigel on our industry’
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