‘Strategy is the very human act of imagination’
contagious.com
‘Strategy is the very human act of imagination’
We’ve reached the limits of what linear thinking can achieve. Addressing challenges like cultural fragmentation, technological disruption, and global crises requires not just intellect but imagination. Future leaders won’t merely ask “How do we grow?” but “What are we growing toward, and who do we aspire to become?” They will:
Design rather than dir
Strategy isn't just how a brand shows up. It's how a brand makes sense of the world, and itself.
We've long treated strategy as a communications tool. A prelude to creative. A pretext for messaging.
But that's far too narrow.
Strategy isn't surface logic. It's deep code. It shapes what the brand believes, how it behaves, what it pays attention to, and
... See morezoe scaman • The Work
We need to deepen our storytelling of one specific kind of story, however – namely, the kind of story that can allow us to imagine a future replete with possibility.