If we’re to resist the gravity well of banality, extract ourselves from of the containers of the past, escape the stifling grip of pre-packaged thinking, refuse to be complicit in the astro-turfing of culture, and create better, desired futures rather than merely slipstream into default ones, then what we really need is imagination. And the recogni... See more

The key to being a great strategist is imagination — not analysis. This gets back to the advice from Aristotle: imagine possibilities and choose the one for which the most compelling argument can be made.