‘Strategy is the very human act of imagination’
updated 3mo ago
‘Strategy is the very human act of imagination’
- Strategy is an imaginative act, and narrative is how it thinks, expresses itself, and brings others along. Which is where words come in. Whether expressed as conversation, brief, or presentation, strategy is meaningless and powerless without words. If you can’t put your strategy into words others cannot follow.
from Martin Weigel by Martin Weigel
sari added
- If we’re to resist the gravity well of banality, extract ourselves from of the containers of the past, escape the stifling grip of pre-packaged thinking, refuse to be complicit in the astro-turfing of culture, and create better, desired futures rather than merely slipstream into default ones, then what we really need is imagination. And the recogni... See more
from Fighting The Astro-Turfing Of Culture, The Gravity Well Of Banality, And The Stifling Grip Of Pre-Packaged Thinking — Martin Weigel by martin weigel
Andrew Reeves and added
sari added
- Strategy is brain-work – more often than not it’s abstract and invisible, and challenging to articulate. This is the research, analysis, and debate that goes into making decisions, and the data that comes from observations, interviews, user studies, post-its, brainstorms, and mind maps.
from Strategy and Tactics in Design by Mehmet Aydın Baytaş
Adam Zeiner added
The role of planning/strategy is point imagination and resources (time, people etc) in the right tasks that matter (so that they can have maximum effect). Identifying and articulating the task with imagination and rigour is at the heart of a planner’s role. It’s the art of choice and point of greatest leverage.
— W+K's Martin Weigel on our industry’
... See moreAgalia Tan and added
- great strategy is more about facilitation than it is about creation. It’s the process of unearthing what is true for an organization, matching that with opportunities in the world and creating pathways so that more people can participate in that work.
Strategy is an act of democratization in an organization. It’s prying the understanding from the f... See moreKeely Adler added
who makes a good midwife?
- A strategy is a high-level plan to achieve one or more goals under conditions of uncertainty, designed through recognizing the challenge (diagnosis), setting a direction to overcome it (guiding policy), and detailing steps to implement the policy (coherent actions).
from In Defense of Strategy by Packy McCormick
sari added
Strategy is about making choices, trade-offs. It’s about deliberately choosing to be different. —Michael Porter
from Essentialism: The Disciplined Pursuit of Less by Greg Mckeown
baja and added