🍣 Strategy is nothing without this small (but huge) thing
The two mantras of memory
It's healthy that we increasingly think about how our work becomes memorable, not just "relevant".
But within this debate there's a(nother) duality which i find extremely useful:
And i find this useful because some categories err more on one side than the other.
It's healthy that we increasingly think about how our work becomes memorable, not just "relevant".
But within this debate there's a(nother) duality which i find extremely useful:
- Do you need to be remembered?
- Or do you need to be recognised?
And i find this useful because some categories err more on one side than the other.