updated 2mo ago
🍣 Strategy is nothing without this small (but huge) thing
- The two mantras of memory
It's healthy that we increasingly think about how our work becomes memorable, not just "relevant".
But within this debate there's a(nother) duality which i find extremely useful:- Do you need to be remembered?
- Or do you need to be recognised?
And i find this useful because some categories err more on one side than the other.from 🍣 Strategy is nothing without this small (but huge) thing by Rob
Glen Cassidy added 2mo ago