Strategy Is Not A Plan

A Plan Is Not a Strategy
youtube.comA strategy is your plan to win.
Lenny Rachitsky • Getting better at product strategy

“A good strategy is, in the end, a hypothesis about what will work.”
— Michael Porter
Lenny Rachitsky • Getting better at product strategy
You see, all strategy is defined by movement. Regardless of whether you are a planning fundamentalist or, like me, a proponent of more adaptive methods, the point of the strategic exercise is to move the organization. The difference between the two schools of thought is that while adaptive strategy is concerned with direction, strategic planning ob... See more