And so the lessons are:

• Have a strategy, even though the world is unpredictable.


• Decide quickly → get customer reactions quickly → learn quickly → make new decisions quickly.


• Upgrade the strategy by following customer behavior.


• Product “abuse” is a strong signal for updating the strategy.


• The strategy must include building a moat or two.


• The strategy

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This isn't about making strategy heavier. It's about making it more intelligent:

• Not just what's the idea? but what kind of world does this idea help build?

• Not just will it work? but what does "working" cost us in trust, attention, ethics, precedent?

• Not just what's the objective? but what system is this strategy living in and reshaping,

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Summary.