Strategy in the Upside Down
And so the lessons are:
- Have a strategy, even though the world is unpredictable.
- Decide quickly → get customer reactions quickly → learn quickly → make new decisions quickly.
- Upgrade the strategy by following customer behavior.
- Product “abuse” is a strong signal for updating the strategy.
- The strategy must include building a moat or two.
- The strategy
Jason Cohen • A Smart Bear » Navigating the unpredictability of everything
This isn't about making strategy heavier. It's about making it more intelligent:
• Not just what's the idea? but what kind of world does this idea help build?
• Not just will it work? but what does "working" cost us in trust, attention, ethics, precedent?
• Not just what's the objective? but what system is this strategy living in and reshaping,
zoe scaman • The Work
Summary.