Strategy in an Age of Uncertainty
we’ll make the case that innovating in uncertainty requires a highly iterative approach.
Brant Cooper • The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets
Not only is strategy possible in times of tumultuous change, but it can be a competitive advantage and a source of significant value creation.
A. G. Lafley • Playing to Win: How Strategy Really Works
Uncertainty is a feature of every strategy.
Seth Godin • This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
Businesses and individuals operating in uncertain environments and looking to do new things (“innovation”) need operating principles that enable and empower new outcomes.
Brian Dell • LF11 - Cohort Futures
The real goal should be to create an internal discipline of strategic thinking that enables a more thoughtful approach to the current game, regardless of industry, and connects to possible different futures and opportunities.
A. G. Lafley • Playing to Win: How Strategy Really Works
According to Patricia Patrizi and colleagues, the key to fostering emergence lies in recognizing and accepting that uncertainty exists, going beyond a reliance on overly simplistic indicators, and developing the flexibility to act, learn, fail, and do better. “Paramount to this is the realization that deep understanding of complex strategic work ca
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