Saved by Adam Zeiner
Strategy and Tactics in Design
Each of these suggests that a strategic element to design can be entertained as a core part of design practice.
Dan Hill • Dark Matter and Trojan Horses. A Strategic Design Vocabulary.
Many competitors do not have much of a design, shaping each of their elements around some imagined “best practice” form. Others will have more coherence but will have aimed their designs at different purposes.