
Strategy: A History

The picture of strategy that should emerge from this book is one that is fluid and flexible, governed by the starting point and not the end point.
Sir Lawrence Freedman • Strategy: A History
They require some recognition of the distinctive attributes of individuals who are potential opponents or allies, and sufficient empathy with these individuals’ situations to make it possible to influence their behavior, including by impressing or misleading them.
Sir Lawrence Freedman • Strategy: A History
As a theme of this book is the growing importance of stories as a means of thinking about and communicating strategies,