We've built an entire professional discipline around wilful blindness to the grief, desperation, and moral collapse that actually drives consumer behaviour.The industry calls this objectivity. I call it strategic sociopathy.

* Maybe we don't have to be exploitative or reductive in how we represent different kinds of people, just because it's the easiest way to the outcome* Maybe we can act on our principles and try to push our employers and customers to be better, even when there's a powerful man telling us otherwise* Maybe we can now start by identifying our target... See more