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Strategic Sociopathy
We've built an entire professional discipline around wilful blindness to the grief, desperation, and moral collapse that actually drives consumer behaviour.The industry calls this objectivity. I call it strategic sociopathy.
Strategic Sociopathy | Zoe Scaman | 19 comments
* Maybe we don't have to be exploitative or reductive in how we represent different kinds of people, just because it's the easiest way to the outcome* Maybe we can act on our principles and try to push our employers and customers to be better, even when there's a powerful man telling us otherwise* Maybe we can now start by identifying our target... See more
Paul Venuto • feed updates
What’s the state of brand strategy in 2025? Good or Bad.
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