Purpose is the synergistic result of Outcomes, not a re-description or summary of them.

review of most failed project problems indicates that the disasters were well-planned to happen from the start. The seeds of problems are laid down early. Initial planning is the most vital part of a project. —NASA Rule #15

“Anyone charged with project responsibility will benefit from reading this book. These easy-to-follow steps to turn strategy into action will really make a positive difference.” —Jeffrey M. Chase, PhD, Chairman, National Traffic Safety Institute “Lots of management tools sound good in theory, but are hard to apply. Terry provides a practical planni

Purpose Measures describe project success, while Outcome Measures only describe project completion—an important distinction that is often lost.

Vision can be defined as what we wish to see in the future that we can affect; and Mission defined as how we will get there.

A problem is simply a project in disguise.

Knowing is not enough, we must apply. Willing is not enough, we must do. —Johann Wolfgang von Goethe

The essence of strategy—how to get to where you want to be—is embedded directly into If-Then statements, much like the chocolaty goodness baked into mom’s hot-from-the-oven cookies. The approach to executing any corporate or project strategy can be expressed using If-Then logic. If-Then is a neutral language that crosses disciplinary boundaries, en

Planning is nothing more than imagining some future desired conditions, and then thinking backwards about the cause and effect steps needed to get there.