The essence of strategy—how to get to where you want to be—is embedded directly into If-Then statements, much like the chocolaty goodness baked into mom’s hot-from-the-oven cookies. The approach to executing any corporate or project strategy can be expressed using If-Then logic. If-Then is a neutral language that crosses disciplinary boundaries, en

What I mean by being strategic is to consistently think, plan, act, and assess in a way that best achieves your desired results.

Convert any problem, idea, or opportunity into clear Objectives and action plans that can be smoothly implemented. • Sharpen the logic of your strategy so that it’s aligned both within the project and with the larger organizational Strategies, Goals, and Vision. • Communicate strategy concisely to build shared understanding, support, and accountabi

Purpose is the synergistic result of Outcomes, not a re-description or summary of them.

Purpose is the vital, often missing focus that expresses the desired result or the impact we expect the project deliverables to produce. It describes expected change in system behavior, whether the system of interest is a core process, a new organization unit, or target customers.

A problem is simply a project in disguise.

Vision can be defined as what we wish to see in the future that we can affect; and Mission defined as how we will get there.

Strategy is the particular means chosen to get from where you are to where you want to go, selected from multiple possibilities and reflecting your vision, mission, and values. An overall Strategy (big “S”) usually consists of multiple strategic initiatives (small “s”), which are executed through programs, projects, and tasks.

approach—the what (Outcomes)—then let the team figure out the how, who, and when (Inputs) as well as firm up the specific what it will take to deliver Purpose and Goal.