Temporal Competitive Analysis
Because SWOTs and 2x2's don't work anymore
Of all the frameworks and models in a strategist's toolkit, I've always found that competitive analysis was significantly lacking.
No matter what model we used, whether it was SWOT, perception 2x2s or... See more
You can’t find a competitive advantage if you’re using the same signals as everyone else. AI has only amplified this problem, flooding the field with identical insights. The Rumsfeld Matrix is a simple but powerful tool for uncovering the overlooked and finding truly novel information.