STRAT_SCRAPS v173

At the top of every creative log are two prompts—“For others” and “For me”—where I articulate the purpose of the writing.138 Filling these in helps me determine the writing’s fate, so I try to be as honest as possible. No answer is off limits. No reason too egoic. “Wanting to better understand my thinking” and “Wanting to better position myself as

To be able to make use of information we value, we need a way to package it up and send it through time to our future self. We need a way to cultivate a body of knowledge that is uniquely our own, so when the opportunity arises—whether changing jobs, giving a big presentation, launching a new product, or starting a business or a family—we will have

The true value of unbaked scrawls and sketches and whatnot is as a window to an artist’s process. Process is an ugly-sounding word—pedestrian jargon for the inherently wondrous act of creation—but it describes a method by which a thing evolves, which has always had a hold on me.