STRAT_SCRAPS v173
1. Collect references
2. Creative stewing
3. Apply intentional and personal filter
4. Refine
this is the most important thing to learn as you progress from mid level to senior in your work. this is true of strategy and creative, but less considered with strat.
What is the filter you are intentionally applying to your work? A point of view is just a r... See more
2. Creative stewing
3. Apply intentional and personal filter
4. Refine
this is the most important thing to learn as you progress from mid level to senior in your work. this is true of strategy and creative, but less considered with strat.
What is the filter you are intentionally applying to your work? A point of view is just a r... See more
STRAT_SCRAPS v173
Creative process in advertising