strat*scraps_v152

Every social space can be decomposed down to a collection of plazas and warrens. In Facebook, your profile, friends and newsfeeds are warrens but fan pages, groups & events are plazas.

As more and more identity formation happens online, it’s is inevitable that most of it happens in private spaces. As we spend more and more time living in these spaces, it’s inevitable that their intentional shaping should become more important to us. As more and more internet-first communities choose to build the means for themselves to live, it i... See more

As I’ve noted before, as the public Web and social media become too crowded, the entertainers and creators who can grow an audience are building their careers in public, but the rest of us are collecting in smaller, more private spaces like group chats and personal servers.

Dark forests like newsletters and podcasts are growing areas of activity. As are other dark forests, like Slack channels, private Instagrams, invite-only message boards, text groups, Snapchat, WeChat, and on and on. This is where Facebook is pivoting with Groups (and trying to redefine what the word “privacy” means in the process).

This is also what the internet is becoming: a dark forest.

In response to the ads, the tracking, the trolling, the hype, and other predatory behaviors, we’re retreating to our dark forests of the internet, and away from the mainstream.

This very email is an example of this. This theory is being shared on a private channel sent to 500 people who I kno... See more

Like newsletters, what’s said in podcasts is non-indexed, non-optimized, and non-gamified. It’s a more forgiving space for communication than the internet at large.

Dark forests like newsletters and podcasts are growing areas of activity. As are other dark forests, like Slack channels, private Instagrams, invite-only message boards, text groups, Sna... See more