i've trained now hundreds and hundreds of brands to tell their story via short form video in Cut30 -- storytelling that works typically is one of these four things: a. an expert from the company willing to talk on camera b. a willingness to document company events and culture and have fun with... See more

When anyone can white-label manufacturing, clone software, or AI-generate content, the real edge is narrative. That’s why companies are paying $274,000 for storytellers. The brands that win aren’t the ones with the best products. They’re the ones with the clearest stories. I broke down a... See more