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STORYTELLING-FIRST DESIGN
For a media format to be widely adopted, it’s important for it to be easy to create content with. Similarly, it helps if that format can be used to tell rich, complex narratives. So more simplicity and more storytelling leads to a more valuable and popular media format. But here’s the rub: simplicity and storytelling are inversely correlated. The... See more
Eric Feng • Why media formats (like Snapchat Stories and TikTok music videos) become hits?
Media formats end up trading off simplicity for storytelling and vice versa as more storytelling requires more complexity, and more simplicity limits storytelling abilities.
Eric Feng • Why media formats (like Snapchat Stories and TikTok music videos) become hits?
i've trained now hundreds and hundreds of brands to tell their story via short form video in Cut30 -- storytelling that works typically is one of these four things:
a. an expert from the company willing to talk on camera
b. a willingness to document company events and culture and have fun with... See more
Oren Johnx.com