Amazing Canadian outerwear brands! . . . #outerwear #jackets #coats #downjacket #downcoat #parka #menswear #menfashion #menstyle #fashion #grailed #grailfits #snobshots #highsnobiety #outfit

Design studio @gretelnyc’s brand identity for @mountainhardwear, a renowned outdoor apparel and equipment brand founded by a small group of outdoor industry iconoclasts in 1993. The studio collaborated closely with Mountain Hardwear to establish a new brand identity. This new identity is rooted in a renewed sense of pur... See more