Storming Reddit's Moat

So Reddit’s small scale makes it challenging for them to compete with platforms for top of funnel advertisements, but what about the lower levels of the funnel? The next phases, Consideration and Evaluation, are when the customer is searching for the information. Google and Amazon are integrated into buyer journeys at this stage, and ads on these p... See more

This entrenchment effect provides a realistic business case for bespoke social networks. Running a bespoke social network means you’re basically in the same business as Slack, but for a specific focused community and with tailored features. This is a great business to be in for the same reasons Slack is: low customer acquisition costs and long life... See more

As communities grow, so too does their need for moderation to ensure that content does not become toxic. In communities where moderation is vital, like group therapy, these solutions can augment human moderators and allow services and platforms to scale. AI-based moderation is rarely cost-effective for a platform to build in-house.

There is too much surface area for Reddit to possibly cover within constraints of subreddits. This creates opportunities for startups to swoop in, create brands and products that really resonate with people