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Stories Sell: Storyworthy Strategies to Grow Your Business and Brand
Why Personal Stories Are So Important
Matthew Dicks • Stories Sell: Storyworthy Strategies to Grow Your Business and Brand
Choosing to be different often means daring to be first or alone or doing something we’ve never done before.
Matthew Dicks • Stories Sell: Storyworthy Strategies to Grow Your Business and Brand
Here’s how to play: The 3 in 3-2-1 pertains to the number of prompts that you receive: three tangible improper nouns. The more unusual the prompts, the better. These prompts can be offered by someone playing with you or perhaps sitting alongside you, like Clara was when I wrote this. I asked her for three words. She said, “Muskrat. Vending machine.
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make that day different from the last. It’s probably the best phone call I’ve ever received, and I never got the woman’s name. She thanked me and hung up while she was still crying. That’s the best benefit of Homework for Life: As we start to see importance and meaning in each day, we suddenly discover our importance to this world. We start to see
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Without stakes, a story is dead. People stop listening. Audiences are actually encouraged to stop listening. They have been given no reason to be invested in the story. Stakes come in many varieties, and we can be strategic in the way we deploy them. The following are some strategic ways in which stakes can be used in a story. The Elephant Every
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The Real Definition of a Story
Matthew Dicks • Stories Sell: Storyworthy Strategies to Grow Your Business and Brand
That’s how we find what we need: We start with ourselves. Our personal experiences. Our observations of the world. Our successes and failures and everything in between. From there, we find stories, and from those stories, we can find the content we need to connect, communicate, and convince. Almost all my metaphors are personal stories or
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Let me say it again: Every great story ever told is essentially about a five-second moment of transformation or realization, and the purpose of the story is to bring that moment to the greatest clarity possible.