Stories Sell: Storyworthy Strategies to Grow Your Business and Brand

Stories both fill in the holes in the mental map of my life and help me to see how expansive that map truly is. This is priceless.

We start stories with location to activate imagination, but we also start with action — even if the action is as benign as standing, sitting, or lying. We start with action because audiences want stories to move.

Reason #4: It’s Funny

My life hasn’t exactly been typical. But even in those stories, the most important moments took place between my ears. The action only served to bring me to the moment where I got to tell my audience what I felt or thought. Every single story that I tell ultimately ends in a moment

By connecting the world of four decades ago with the world of today and demonstrating an understanding of the way the market has evolved over time, the storyteller demonstrates insight, wisdom, and mastery of the subject:

profound than to see a thousand things for the first and last time. To journey is to be born and die each minute.

make that day different from the last. It’s probably the best phone call I’ve ever received, and I never got the woman’s name. She thanked me and hung up while she was still crying. That’s the best benefit of Homework for Life: As we start to see importance and meaning in each day, we suddenly discover our importance to this world. We start to see

frustration

Coelho