That’s how we find what we need: We start with ourselves. Our personal experiences. Our observations of the world. Our successes and failures and everything in between. From there, we find stories, and from those stories, we can find the content we need to connect, communicate, and convince. Almost all my metaphors are personal stories or anecdotes

The most important moments, and in some cases, the only moments, take place in the mind of the entrepreneur. Had you been watching any of these moments of inspiration firsthand, you never would’ve thought that a Fortune 500 company had just been launched. Yet each is a fantastic story if told well. Seemingly small stories often offer the biggest pu

Arriving home and seeing my front door repaired, I instantaneously knew that I had made the right decision to purchase my windows from Trevor Devine.

As desperate for stories as I was, even I couldn’t commit to writing a full story every day, especially if the story wasn’t especially compelling. Instead, I would write a snippet. A sentence or three that captured the essence of the moment from that day. Just enough for me to remember the moment and recall it clearly in my mind at a later date.

From Story to Metaphor and Back Again

Any method is fine as long as you limit the amount of writing you do every day. Don’t treat this like a daily diary or journal entry. Don’t write an actual, complete story. That expectation can come to feel like a chore rather than a simple, powerful exercise.

Targeting Business

Find Your Best Way

It also doesn’t matter when you write. I don’t always add my Homework for Life entries in the evening anymore. Since my phone or laptop is typically close by, I will jot down an entry whenever it happens, and my routine at the end of the day is simply to transfer moments recorded throughout the day from phone to spreadsheet, then take a few minutes