Stories Sell: Storyworthy Strategies to Grow Your Business and Brand

Wondering Is Everything Think! Think and wonder. Wonder and think. How much water can fifty-five elephants drink? — Dr. Seuss, Oh, the Thinks You Can Think!

Storytelling is a superpower that can change the way you and your people do business, so make every effort to change the culture of your company, organization, university, hospital, nonprofit, or wherever you work in order to ensure that it becomes an integral part of what people think, believe, and do.

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If you want to tell a story, ask yourself: Does it contain a five-second moment? A moment of true transformation?

The Best Benefit of All: Self-Regard

emotional connectors, and, yes, metaphors that help us communicate with customers, partners, and investors.

It’s All in Your Head Why do I tell you this? Almost nothing “happens” in this story. Everything important occurs inside my head. That singular moment — watching Charlie cross that bridge and being struck by the sudden realization that I was keeping the most important promise I ever made — all took place between my ears. Standing about thirty feet

Find Your Best Way

I am often asked how I manage to create such vivid images in the minds of my audience. My answer: I avoid adjectives. I try not to describe things unless absolutely necessary.