Stop Waiting for the PMF Rocketship to Launch
Once you have achieved product/market fit, it’s time to accelerate through the next steps of the pyramid and then begin scaling your business. Here’s a brief description of what to do at each of the steps before scaling:
Promise: Highlight the benefits described by your “must have” users (those that say they would be very disappointed without your p
... See morestartup-marketing.com • The Startup Pyramid
Thus the key to knowing when it’s time to start the high-tempo push for growth is simple: Can you identify an aha moment that users love?
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
- Momentum is a moat . As an optimistic entrepreneur, chief product officer focused on innovation, and especially as a leader of M&A for years, this is a lesson I have learned the hard way more times than I care to admit. When a product has escape velocity, it doesn’t even need to be the best product on the market to continue winning. This pains
Scott Belsky • Reprogramming Humanity’s Primal Instincts & What We Learn From A Future “History of Tech” Class
Step 2: Set the Right Expectations
A common mistake is driving top-of-funnel growth without ensuring prospects fully understand the value proposition before they try the product. If new users come in with the wrong expectations, even a strong PMF won’t translate into high activation and retention rates.
Make sure your onboarding, website, and market... See more
A common mistake is driving top-of-funnel growth without ensuring prospects fully understand the value proposition before they try the product. If new users come in with the wrong expectations, even a strong PMF won’t translate into high activation and retention rates.
Make sure your onboarding, website, and market... See more
Sean Ellis • Why PMF Alone Won’t Make You a Breakout Success
the rationale for building low-quality MVPs is that developing any features beyond what early adopters require is a form of waste. However, the logic of this takes you only so far. Once you have found success with early adopters, you want to sell to mainstream customers. Mainstream customers have different requirements and are much more demanding.
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