Stop Chasing Trends & Start Understanding Them
Interrogate the Tension, Not the Trend
You don’t need a trend report. You need a conflict map.
What’s popular is not what’s predictive. What matters is what’s colliding underneath.
Shadow work meets romcoms. Psychedelics meet protein culture. Carnivores and witches want the same thing: control over transformation.
Stop collecting trends. Start... See more
You don’t need a trend report. You need a conflict map.
What’s popular is not what’s predictive. What matters is what’s colliding underneath.
Shadow work meets romcoms. Psychedelics meet protein culture. Carnivores and witches want the same thing: control over transformation.
Stop collecting trends. Start... See more
Hype adjacent - Can they understand the cultural zeitgeist, without completely falling into it? Are they able to exist comfortably without falling into every micro-trend or hype train? Folded into this, is a certainty in self.
Anson Yu • sparkly people and how to find them
“There’s so much interest in content that categorises and explains trends. It helps make sense of the discourse online and distinguish trends from fads.”
The Face • Our obsession with nostalgia is driving a trend revival spiral
The "nicheification" of culture isn't new Subcultures have always existed, but demand is shifting towards micro-niches & micro-influencers @andjelicaaa breaks down the why into 4 demand models: 1. Bandwagon Model 2. Snob Model 3. Veblen Model 4. Corteiz Model Let's dig in... https://t.co/ZkKZzHG98I
Danielle Vermeer | Teleporttwitter.com