Stop Chasing Trends & Start Understanding Them
Shifts are the long-term, macro changes (such as urban transition, aging populations, and climate change) that play out across years or even decades. While not consumer trends themselves, these shifts do and will continue to shape both the nature and direction of consumer trends.
David Mattin • Trend-Driven Innovation
1. Residual (ubiquitous, but fading)
2. Dominant (accepted, now expanding)
3. Emergent (rising experimentation)
4. Disruptive (agitating expected norms)
2. Dominant (accepted, now expanding)
3. Emergent (rising experimentation)
4. Disruptive (agitating expected norms)
Matt Klein • The META Trending Trends: 2024
Too many brands are obsessed right now with chasing whatever’s currently ‘trending’. When everyone is trying to figure out how to jump on the latest 24-hour micro-fad - whether it’s coquette, cottagecore or being ‘demure’ – what they should really be focusing on are the more meaningful cultural movements that will impact their business. I call thes... See more