Stop Chasing Trends & Start Understanding Them
Hype adjacent - Can they understand the cultural zeitgeist, without completely falling into it? Are they able to exist comfortably without falling into every micro-trend or hype train? Folded into this, is a certainty in self.
Anson Yu • sparkly people and how to find them
A great trend is a unique curated observation about the accelerating present.
Rohit Bhargava • Non-Obvious 2017: How To Think Different, Curate Ideas and Predict The Future
Thanks to the Internet, products across categories are now more susceptible to trends than to individual preferences. It’s easy to blame algorithms for the sameness of our taste choices, but the real culprit is us. Humans use social signals to quickly orient themselves in the world. On a daily basis, we actively classify one another by lifestyle, v
... See moreAna Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
four ways to detect and successfully capitalize on the mood in culture: contradictions, coincidences, inversions, and oddities in the culture; society; business; and consumer behavior.
Ana Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
Now that internet culture is mainstream culture, virtually anyone can create a trend, but vanishingly few make a career from or even briefly monetize it.