Stop Chasing Trends & Start Understanding Them
Great trends reflect a moment in time, but that moment is never fleeting, and the basic idea is more elevated. Good trends always focus on the shift in an underlying human behavior or belief. They don’t describe a single interesting story or a hot new product or industry.
Rohit Bhargava • Non Obvious Megatrends: How to See What Others Miss and Predict the Future (Non-Obvious Trends Series)
MØRNING the official end of the flow is upon us. So, does this mean the death of trends? Or the death of them being 𝔲𝔰𝔢𝔣𝔲𝔩? And how do we get out of it if we are stuck in a rut?
So many questions and so little time if we're going by the cringe cycle… that's why at MØRNING we live and die by new days not born from old... See more
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More significant than what trends represent on their own and in the moment is what they collectively symbolize. Ours is a period of increasing noise. Everything is bleeding into everything around it. All trends, large and small, now suggest a new cultural mood—but only until the next Vaseline-smeared obsession comes along.
Jason Parham Culture • The Age of Everything Culture Is Here
(In The Death of Trends, Vox's Terry) Nguyen is examining a more abstract consequence of this rapid acceleration, which is that it saps trends of their subcultural context, reducing them to status symbols that represent status itself, like a trail of breadcrumbs leading to more breadcrumbs. Her piece is focused on fashion trends, or aesthetic... See more