Stop trying to make social networks succeed, stop dreaming of a universal network. Instead, invest in your own communities. Help them make long-term, custom and sustainable solutions. Try to achieve small and local successes instead of pursuing an imaginary universal one. It will make you happier.

It will make all of us happier.

Few, if any, of this moment’s apparently unstoppable tech platforms will survive for long. The people on them will eventually leave—when they’re forced to do so by the continuous degradation of their experience, or because they’re forced to do so because their governments put the hammer down, as Brazil recently demonstrated—or sometimes when they... See more