Steyn Viljoen • Beautiful, boring, and without soul 🕌

to thrive in the age of AI, deepen your why.

why does this need to be created? and why does it need to be created by you?

AI will reward high-agency people with a unique point of view.

did you use AI to create the thing? nobody cares.

what matters is if you are speaking from the soul.

I want us to collectively raise the bar for what we expect from our digital experiences. Life isn't just a series of problems to be solved but moments to be lived. As we find ourselves spending more and more of our time in the digital world—especially now—we should expect that world to inspire, surprise, and dare I say, even challenge us. We are lu... See more

You see — if software is to have soul, it must feel more like the world around it. Which is the biggest clue of all that feeling is what’s missing from today’s software. Because the value of the tools, objects, and artworks that we as humans have surrounded ourselves with for thousands of years goes so far beyond their functionality. In many ways,

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