Steve Jobs Product management style
Our demos to Steve carried the promise that we could deliver, and since showing work to Steve implied this willingness to commit, very few demos shown for the first time in these earlier meetings proceeded to him without further refinement.
Ken Kocienda • Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
ow Steve Jobs kept things simple:
1. You will go far with a single idea expressed clearly.
2. When advertising your product pick one feature to focus on.
3. Customers see more choice as more confusion. Steve believed in doing the work for the customer.
4. Steve’s most important concern was making things easier for the customer. Less versions t
... See moreWhy do some products, like the iPhone, turn out as well as they do? I’m now ready to offer my complete answer. It comes in three parts. The first part is the demo-making creative selection process.