Steve Jobs Product management style
Like the movie, demos should be specifically choreographed, so it’s clear what must be included and what can be left out. Those things that aren’t the main focus of a demo, but are required to create the proper setting, must be realized at the correct level of detail so they contribute to the whole rather than detract from the vision.
Ken Kocienda • Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
ow Steve Jobs kept things simple:
1. You will go far with a single idea expressed clearly.
2. When advertising your product pick one feature to focus on.
3. Customers see more choice as more confusion. Steve believed in doing the work for the customer.
4. Steve’s most important concern was making things easier for the customer. Less versions
... See moreIn any complex effort, communicating a well-articulated vision for what you’re trying to do is the starting point for figuring out how to do it.