Steve Jobs Product management style
Like the movie, demos should be specifically choreographed, so it’s clear what must be included and what can be left out. Those things that aren’t the main focus of a demo, but are required to create the proper setting, must be realized at the correct level of detail so they contribute to the whole rather than detract from the vision.
Ken Kocienda • Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
ow Steve Jobs kept things simple:
1. You will go far with a single idea expressed clearly.
2. When advertising your product pick one feature to focus on.
3. Customers see more choice as more confusion. Steve believed in doing the work for the customer.
4. Steve’s most important concern was making things easier for the customer. Less versions t
... See moreThe greatest thing Jobs designed was his business. Apple imagined and executed definite multi-year plans to create new products and distribute them effectively. Forget “minimum viable products”—ever since he started Apple in 1976, Jobs saw that you can change the world through careful planning, not by listening to focus group feedback or copying ot... See more