Steve Jobs Once Spent Two Weeks Choosing A Washing Machine For His Palo Alto Home And He Got More 'Thrill' Out Of It Than Any Piece Of High Tech In Ages
ow Steve Jobs kept things simple:
1. You will go far with a single idea expressed clearly.
2. When advertising your product pick one feature to focus on.
3. Customers see more choice as more confusion. Steve believed in doing the work for the customer.
4. Steve’s most important concern was making things easier for the customer. Less versions
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Steve Jobs found lessons in *every* experience and brought those ideas back to Apple.
I found 4 surprising examples spread across 4 different books.
1. How to recruit talent from J. Robert Oppenheimer:
“At Pixar, it was a whole company of A players. When I got... See more
Apple encourages big thinking but small everything else.