Steve Jobs Once Spent Two Weeks Choosing A Washing Machine For His Palo Alto Home And He Got More 'Thrill' Out Of It Than Any Piece Of High Tech In Ages
benzinga.com
Steve Jobs Once Spent Two Weeks Choosing A Washing Machine For His Palo Alto Home And He Got More 'Thrill' Out Of It Than Any Piece Of High Tech In Ages
“Jobs thought of himself as an artist, and he encouraged the design team to think of ourselves that way too,” said Hertzfeld. “The goal was never to beat the competition, or to make a lot of money. It was to do the greatest thing possible, or even a little greater.”
Walter Isaacson • Steve Jobs
This push for simplicity had a purpose. Even though he was a high-tech CEO, Steve could put himself in the shoes of customers, people who cared nothing for the ins and outs of the software industry. He never wanted Apple software to overload people, especially when they might already be stretched by the bustle of their everyday lives.
Ken Kocienda • Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
My goal is to share our approach with you—to explain the way we worked. To begin this discussion, I have identified seven elements essential to Apple’s software success: Inspiration: Thinking big ideas and imagining what might be possible Collaboration: Working together well with other people and seeking to combine your complementary strengths Craf
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