Steve Jobs used this pricing strategy to sell 40 million iPads: Price Anchoring. What it is & how to use it: 🧵

He then assured the audience that Apple didn’t listen to the pundits and had worked really hard to introduce the iPad not at a starting price of $999, but 499. The whole room burst into applause as they celebrated the possibility of buying a $500 device. You probably recognize this tactic as price anchoring, where you prime customers with a high

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