
STAYING ON TOP OF TRENDS

Anything can be turned into merch if infused with enough symbolic value and cultural capital.
Ana Andjelic • Everything Is Merch
Great trends reflect a moment in time, but that moment is never fleeting, and the basic idea is more elevated. Good trends always focus on the shift in an underlying human behavior or belief. They don’t describe a single interesting story or a hot new product or industry.
Rohit Bhargava • Non Obvious Megatrends: How to See What Others Miss and Predict the Future (Non-Obvious Trends Series)

Business Model Is the trend unlocking whole new business models? Marketing How are brands reflecting the trend in their marketing and campaigns? How are consumers responding?
David Mattin • Trend-Driven Innovation
The Book Cover Review
bookcoverreview.co.uk