Stay SaaSy on Substack

In Web3, instead of platforms having full control of the underlying data, users typically own whatever content they have created (such as posts or videos), as well as digital objects they have purchased.

This new model takes what we have learned from the Aggregation Era and finds a way to blend it with the independence enjoyed by the “sovereign writer”—or, to be appropriately expansive, let’s call it “sovereign creator.” It is, I believe, the natural model of the internet, taking advantage of the web’s massive scale and interconnectivity and mergin... See more

Creators still use the big platforms for discovery because they offer the best opportunity to get in front of people and find new potential fans. The difference is that they’re no longer reliant on the platforms for monetization, which ultimately puts them in better alignment. By decoupling the content they make in order to get top of funnel traffi... See more