Status Sweatshirts and Digital Minimalism
Throughout the history of human civilization, luxury was premised on being expensive, meaning it resulted from investing an unreasonable amount of work, material or other scarce resources into the making of a thing.
But today’s rich [...] wear $500 cotton t-shirts with inscrutable references and visual motifs pulled from a smörgås-moodboard that mak
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Now the outward signs of status are often a combination of high art and low art.
Debbie Millman • Brand Thinking and Other Noble Pursuits
In Silicon Valley, the hoodie is a symbol of status (I’m too busy to go clothes shopping).
Seth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
For every new subway ad featuring an online pharmacy and a nice monstera plant, there was a new pop-up skate shop soaking up the runoff of Supreme teens. HSWLD on Delancey, a dozen others lost to memory… Online, I browsed IJJI and v.soon and Anti-Social Social Club on my friend’s Tiny Clothing Stores Are.na channel, this selection a mere trickle of
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