One of the core needs of humans is a sense of belonging. For centuries, religion, our tribes, our communities, our families have given us that sense, but modern culture, catalyzed by the internet, has broken down a lot of these connective tissues. And so we look desperately for other places for belonging, places where we can participate in some... See more

Fashion is one of the most interesting industries for having understood this recurring boom and bust pattern in network effects and taken ownership of its own status devaluation cycles. Some strange cabal of magazine editors and fashion designers decide each season to declare arbitrarily new styles the fashion of the moment, retiring previous... See more

TikTok feels like such a hit to me because it’s nailed the dynamic between online scarcity and online abundance really well. It is a gift culture hybrid model: the status economy of TikTok runs on what you’re owed, and what you’ve given away. But your ability to give something valuable away in the first place often falls back on scarcity and flex... See more