From a user perspective, people are starting to talk more and more about the soul-withering effects of playing an always-on status game through the social apps on their always connected phones. You could easily replace Status as a Service with FOMO as a Service. It’s one reason you can still meet so many outrageously wealthy people in Manhattan or

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From a status standpoint, TikTok’s social status currency is outcompeting everyone else right now. On the surface, it’s because TikTok’s users are engaging in a lot of high-status, high-engagement behaviour that’s entertaining and valuable. But deep down, none of that behaviour is new. It’s TikTok’s technology, completely below the waterline, that’... See more