Kaczynski’s actions, though unforgivable, can teach us as much about gamification as his philosophy. His red herrings lured people away from what they actually sought, and, as we shall see, this is the greatest danger of gamification.

Points and gamification begin to remodel our experience, our behavior, and how we define success. “When you substantially change the goals of the activity, that changes the activity itself,” said Nguyen.