Platforms that once promised to connect people across cultural spectrums have devolved into a cacophony of white noise: ads abound, sponcon reigns, and engagement is superficial at best — and both marketers and consumers are getting lost in the static.
Put simply, social media has lost the social and become all media — endless, overwhelming media.... See more
Our research uncovered a solution to the chaos: community — and fostering digital spaces that are less about content saturation and more about meaningful engagement.