Going through the stages in order increases your odds of success, because you’re building a logical foundation:

• Empathy: Prove people care about the problem


• Stickiness: Prove people will adopt the solution


• Virality (Growth): Prove you can acquire more customers in a repeatable way (beyond early adopters)


• Revenue: Prove the economics of your busines

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Problem: Have you identified real problems people know they have? Customer segments: Do you know your target markets? Do you know how to target messages to them as distinct groups? Unique value proposition: Have you found a clear, distinctive, memorable way to explain why you’re better or different? Solution: Can you solve the problems in the right

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In the past, there have been many attempts at disrupting venture capital:

• The proliferation of angel investors (AngelList, 2010)


• Enactment and regulation of equity crowdfunding (Jobs Act, 2012)


• Cryptonative crowdfunding via token sales (2013)

While many of these efforts were successful at generating a greater supply of passive capital for founders, the... See more