Start with why -- how great leaders inspire action | Simon Sinek | TEDxPugetSound
people don’t buy WHAT you do, they buy WHY you do it.
Sinek, Simon • Start With Why: The Inspiring Million-Copy Bestseller That Will Help You Find Your Purpose
Empieza con el porqué: Cómo los grandes líderes motivan a actuar (Gestión del conocimiento) (Spanish Edition)
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Simon Sinek, “How Great Leaders Inspire Action,” Ted Talk, September 2009, https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action
Ben Bergeron • Chasing Excellence
People don’t buy WHAT you do, they buy WHY you do it. A failure to communicate WHY creates nothing but stress or doubt. In contrast, many people who are drawn to buy Macintosh computers or Harley-Davidson motorcycles, for example, don’t need to talk to anyone about which brand to choose. They feel the utmost confidence in their decision and the onl
... See moreSimon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
Great leaders, in contrast, are able to inspire people to act. Those who are able to inspire give people a sense of purpose or belonging that has little to do with any external incentive or benefit to be gained. Those who truly lead are able to create a following of people who act not because they were swayed, but because they were inspired. For th
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