Start with why -- how great leaders inspire action | Simon Sinek | TEDxPugetSound

While I was trying to understand why some marketing worked and some didn’t, I had tripped over something vastly more profound. I discovered why people do what they do. It was then that I realized what was the real cause of my stress. The problem wasn’t that I didn’t know what to do or how to do it, the problem was I had forgotten WHY. I had gone th

If those outside the megaphone share your WHY and if you are able to clearly communicate that belief in everything you say and do, trust emerges and value is perceived. When that happens, loyal buyers will always rationalize the premium they pay or the inconvenience they suffer to get that feeling. To them, the sacrifice of time or money is worth i

Simon Sinek, “How Great Leaders Inspire Action,” Ted Talk, September 2009, https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action

Everyone has their own WHY