If you're small, you're in a position where it's to your advantage to be weird—you can have a point of view that the big tech companies never could. In the world of chairs—you're not going to build a cheaper chair than Ikea. Why not build something they couldn't—like a more interesting one

If you're small, you're in a position where it's to your advantage to be weird—you can have a point of view that the big tech companies never could. In the world of chairs—you're not going to build a cheaper chair than Ikea. Why not build something they couldn't—like a more interesting one?

Here’s a little framework for finding your asymmetric startup idea:

1. Identify industry sacred cows. What if you completely eliminated what everyone considers essential? Robinhood removed account minimums. Casper eliminated showrooms. Zapier removed IT departments.


2. Find the hidden cost center. What painful activity do businesses accept as

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