
Start Small, Stay Small: A Developer's Guide to Launching a Startup

Find the website(s) where your real market hangs out. These are the people who will actually buy your product. The competition will be less and your conversion rates will be orders of magnitude higher.
Rob Walling • Start Small, Stay Small: A Developer's Guide to Launching a Startup
When looking at your marketing plan you should actually be thinking: “If I could get only on the front page of [small-but-very-focused-niche-website].com.”
Rob Walling • Start Small, Stay Small: A Developer's Guide to Launching a Startup
Not automating this process creates the ongoing repetitive work that computers are designed to handle. Manual work…this is what computers are supposed to save us from!
Rob Walling • Start Small, Stay Small: A Developer's Guide to Launching a Startup
Top Shelf: Traffic Strategies that Will Sustain a Business 1. A Mailing List 2. A Blog, Podcast or Video Blog 3. Organic Search
Rob Walling • Start Small, Stay Small: A Developer's Guide to Launching a Startup
It’s actually more helpful to use commonly used terms in your post titles than to use confusing or low volume search terms. This could be considered gaming the system. I argue that it’s making your post more relevant to your audience.
Rob Walling • Start Small, Stay Small: A Developer's Guide to Launching a Startup
Incoming links are the currency of the internet. A link implies trust and credibility.
Rob Walling • Start Small, Stay Small: A Developer's Guide to Launching a Startup
How many times have you found yourself thinking you were being productive only to look back and realize you spent 3 hours searching for and evaluating something you may not need until 6 months down the road?
Rob Walling • Start Small, Stay Small: A Developer's Guide to Launching a Startup
www.Micropreneur.com/book/
Rob Walling • Start Small, Stay Small: A Developer's Guide to Launching a Startup
The most common mistake made by inexperienced marketers is attacking a market that’s too large. Common sense tells you that the larger your market is, the better off you are. For bootstrapped startups, the opposite is true. Marketing to large markets is not cost-effective. The larger a market, the more money you’ll need to spend in order to locate
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