Ensure that as your price doubles from tier to tier, you provide more than double the benefit.

It’s a huge confidence boost to look back at the things that scared you last month, last year, or even five years ago. And realize you conquered them.

Lean towards higher pricing. Developers tend to undervalue their software, and think that lower prices will result in higher sales. This is typically not the case.

If you aren’t enjoying something, stop doing it.

you will begin to see that many sources of traffic do not convert at all. And you can stop pursuing that traffic and focus your efforts on methods that bring in sales.

mailing list is the most effective marketing tool you will possess. It works in any market. It’s a marketing requirement for startups.

Want to grow as large as possible? Make that your goal and take advantage of every opportunity that comes your way. Realize this will mean hiring employees, and working longer hours.

End in 7, 8 or 9. It’s stupid, but it works.

I realize most readers will not entertain this option and that’s okay. But I wanted to show it to you since it has significant benefits and many developers I’ve worked with have found success using this approach.