
Start Small, Stay Small: A Developer's Guide to Launching a Startup

The ideal link would come from a page with a high PageRank and few outgoing links – the more outgoing links from a page, the more the PageRank is diluted. Finally, the website should be extremely relevant to the topic of your site.
Rob Walling • Start Small, Stay Small: A Developer's Guide to Launching a Startup
Everything You Need to Know About Sales You only need to master two skills to sell online: human behavior and math.
Rob Walling • Start Small, Stay Small: A Developer's Guide to Launching a Startup
This is why you should optimize a page for multiple related keywords. Instead of just “Invoicing Software” you could also use “ASP.NET Invoicing Software,” “Software for Invoicing” and “Invoice Program” (assuming your page is optimized for these terms).
Rob Walling • Start Small, Stay Small: A Developer's Guide to Launching a Startup
When I’ve been on the front page of Digg, more than 90% of that traffic has stayed on my site for less than 5 seconds. That’s not a market, that’s a drive by. When you receive 50,000 visitors from one of the major media sites you will be lucky to convert five sales. Five measly sales. That has to win for the worst conversion rate ever.
Rob Walling • Start Small, Stay Small: A Developer's Guide to Launching a Startup
The product with a sizable market and low competition wins even with bad marketing, a bad aesthetic, and poor functionality.
Rob Walling • Start Small, Stay Small: A Developer's Guide to Launching a Startup
palms because it’s no longer there. The terror goes away surprisingly quickly.
Rob Walling • Start Small, Stay Small: A Developer's Guide to Launching a Startup
Avoid this roadblock by building a product after you’ve verified there is a market.
Rob Walling • Start Small, Stay Small: A Developer's Guide to Launching a Startup
Strive to build a startup that generates $500 per month in profit.
Rob Walling • Start Small, Stay Small: A Developer's Guide to Launching a Startup
Search Engine Optimization an Hour a Day