Start Small, Stay Small: A Developer's Guide to Launching a Startup

The most common mistake made by inexperienced marketers is attacking a market that’s too large. Common sense tells you that the larger your market is, the better off you are. For bootstrapped startups, the opposite is true. Marketing to large markets is not cost-effective. The larger a market, the more money you’ll need to spend in order to locate

most of the information we consume is a waste of time.

anything is much easier the second time.

However, in technical markets, you’ll be hard-pressed to build a mailing list of developers. Developers tend to stay away from things that clog their inbox, typically opting for RSS feeds instead. But do not be fooled; for the rest of the world email is by far the better way to communicate with your audience.

The key is to be relevant. Maintaining high relevance is critical to keeping people subscribed.

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Most products you launch should have their own blog,

If you have some basic project management skills and can scrape $7k together, you can save yourself a few hundred hours of coding, get to market faster, and focus more time on marketing.

Get Seen: Online Video Secrets to Building Your Business