Other marketing approaches abound, which I call Second Shelf approaches. They include: • Building internet buzz and referral traffic • Joint venture partnerships • Article marketing • Cold calling • And so on…

$100/hour is a good long-term goal to shoot for.

Newspapers, magazines, blogs, podcasts, the news…are all enjoyable to consume, but they have a tendency to offer a constant distraction from real productivity.

A Niche Requires You to Narrow Your Product Focus

Even if the conversion rates are low, a few hundred (or a few thousand) people seeing your content for the first time every month is a solid asset.

If you are making $25/hour as an entrepreneur you are doing something wrong. Improve your marketing, grow your sales, find a new niche, outsource and automate. $25/hour is not an acceptable dollarized rate for a startup.

If you choose a niche market and focus so tightly that your product becomes the best in class, members of that niche will have no choice but to use your product.

Building a portfolio of products and quitting your day job while still writing code.

A mediocre product with brilliant marketing and execution will make you money.