Start Small, Stay Small: A Developer's Guide to Launching a Startup

My general rule is to focus 50% of your links on your most important term for that page, and the other 50% spread across the other 3-5 terms that page is targeting.

10 links per month for a year,

Then, the first person who signs up will receive the first email, then a two week gap, then the second email. And the 500th person who signs up a year down the line will receive the same first email, a two week gap, and the same second email. In this manner none of your content is wasted; you haven’t created throw-away emails early in your list, ev

Your “market size” research should involve the following: • A web search for related magazines and websites • Tracking down their advertising rate cards, which tell you how much it will cost to advertise in their magazine or on their website • Reviewing their circulation (for magazines), visitor statistics (for websites), and rates • Entering websi

the long-term benefits of a community of people who trust you are undeniable.

The lesson is that before you launch your product, what are some processes you can avoid automating? How about reminder emails? How about monthly billing? Could a human being run a report once a month and send emails or charge credit cards?

This is why you should optimize a page for multiple related keywords. Instead of just “Invoicing Software” you could also use “ASP.NET Invoicing Software,” “Software for Invoicing” and “Invoice Program” (assuming your page is optimized for these terms).

Build Links Over Time

The best part is that academic and many non-profit organizations have authority status in Google because they are long-standing websites and don’t link to many commercial sites.

This impact, while less than a mailing list of the same people, is invaluable. The trust they develop for you and the relationship you’re able to build over time is worth many times more than a new website visitor.