Start Small, Stay Small: A Developer's Guide to Launching a Startup

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The ideal link would come from a page with a high PageRank and few outgoing links – the more outgoing links from a page, the more the PageRank is diluted. Finally, the website should be extremely relevant to the topic of your site.

Once you have 5 releases under your belt, 1500 targeted visitors every month, a 500 prospect mailing list, and hundreds of incoming links…surprise! Things are easier. Much easier.

In the same market, the product with better marketing wins. Every time.

Over time, your list will become an incredible asset. If you treat your list right, offering insight, discounts, perks and useful information, over time it will become invaluable to your business.

Avoid this roadblock by building a product after you’ve verified there is a market.

Had we chosen to automate everything, the worst potential outcome would have been investing 160 hours of time (a huge amount of time for a startup), and then scrapping the whole thing. When you’re working on a small team you can’t afford to throw away that much time.

The lesson is that before you launch your product, what are some processes you can avoid automating? How about reminder emails? How about monthly billing? Could a human being run a report once a month and send emails or charge credit cards?

You can’t consume and produce at the same time – when you’re in high-producing mode you have to temporarily step away from your magazines, blogs, and other forms of distraction for a while.

Outsourcing is a learned skill, and you’re likely to screw it up your first time around. Start with non-critical tasks and be very specific in how they should be executed.