Starbucks is updating its dress code for baristas | CNN Business
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Starbucks is updating its dress code for baristas | CNN Business
Adapting to the norm wasn’t just following fashion but making a business decision, one that the consumers rewarded. When a café was visually pleasing enough, customers felt encouraged to post it on their own Instagram in turn as a lifestyle brag, which provided free social media advertising and attracted new customers.
Kyle Chayka • Filterworld
Brands see a store with a cafe get popular and impersonate their bastardized idea of the formula they saw work for someone else, again choosing to ignore any context as to why it may have worked.
Mark Sabino • It’s All Sweetgreen
When much is known, procedural planning approaches work perfectly well. When much is unknown, they do not. For instance, when Howard Schultz launched what would become Starbucks, he modeled the stores after Italian coffee houses, a new concept for the United States. Schultz was definitely onto something, but the baristas wore bow ties (which they f
... See morePeter Sims • Little Bets: How breakthrough ideas emerge from small discoveries
At Starbucks 0 as in any business, in any life - there are so many hectic moments during the day when we are simply trying to do the job, trying to put out the fires, trying to solve any number of small problems, that we often lose sight of what it is we're really here to do.