10年以上前に一世を風靡したアパレルのアバクロが息を吹き返しているらしい。 ・株価はこの一年でエヌビディアをも凌ぐ+500%の上昇率。 ・2016年には「全米で最も嫌いなブランド」に選ばれたものの、17年に就任した新CEOが、商品構成、ブランド、店舗などを全面的に見直し。 ① 商品構成→ロゴがデカデカと強調されたTシャツなどを一新し、スタイリッシュすぎない洗練されたデザインに。 ②... See more

What's causing all these logos to look the same? https://t.co/DgnNfOV20v

2025 is shaping up to be geopolitically unsettling, and I think the last thing people want to see from fashion brands is aggression, displays of excessive wealth, and elitism (too many ultra-rich individuals are getting involved in people's lives). None of these evoke a positive mood. If we look around to see who is truly "reading the... See more

For Allbirds, this strategy can begin to address a unicorn status that was surely shaken by the IPO of Casper, Away’s recent struggles due to a global drop in travel and cap tables across the board have greatly reduced exit optionality. If Allbirds can continue building its own brand while becoming the authority and sustainable supplier to... See more

B2B marketing — previously more closely associated with fusty men in suits, Times New Roman-esque fonts and 2000s stock imagery – is undergoing, dare it be said, a bit of a renaissance at the moment.

From legal software, to financial tools, to robotics companies, to pharmaceuticals, a host of companies are going bold with radical rebrands; bright... See more