Among many things, Schultz was very concerned about the loss of the theatrics and romance of the art of making coffee after they decided to eliminate the espresso machines that allowed customers to witness the process. This experience is of utmost importance in certain industries where witnessing the making of the products is part of the sale,... See more

Additionally, they streamlined store design to gainefficiencies of scale and to make sure they had the ROI on sales to investment ratios that would satisfy the financial side of the business. Many decisions had to be made in order to maximize speed and profits. Decisions that sacrificed the feeling of a community coffee store for a chain feel.... See more

The Rise And Fall Of Denny's

These statistics are troubling, but they’re not exactly surprising, especially if you take stock of the slow, methodical whittling down of community in 21st-century America. How have your daily interactions changed since 10 or 20 years ago? Maybe your local coffee shop was replaced by a Starbucks, where they incentivize people to order on their... See more